We know and understand the charity sector.

We have been active in the charity / non-profit sector for many years.

Work has ranged from high level digital strategy projects – Médecins Sans Frontières – through to brand-focused redesign projects – Mental Health Foundation.

A common challenge with developing charity websites is finding the correct balance between user needs (often the need for help/advice) with organisational goals (donations).

We provide a range of services tailored for the charity sector, as follows.

Research and discovery

We do user research, user testing, stakeholder research, competitor reviews and website assessments. Based on collected evidence and working with in-house teams we help our clients to create user personas and map the journeys of their users.

A persona developed for Butterfly Conservation.

This forms a baseline for the design of effective digital services aimed at charity audiences.

Digital strategy

Input from an independent external source can often help to facilitate the setting of objectives and priorities. We have the experience to be able to help. We also advise on team building and processes to enable our clients to implement strong digital leadership within their organisations.

We know that implementing strategies can be hard. We support our clients’ internal communications to help ensure that change is understood, accepted and genuinely transforming.

Médecins Sans Frontières, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. The team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognise the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

Nondas Paschos, Digital Communications Strategist, MSF.

User experience design

We take a collaborative approach to architecting great user experiences, working with in-house digital teams and building on what we learn from testing and analytics.

Screenshot of The Chelsea Pensioners page.
A key element of the new Royal Hospital Chelsea design was to ensure that the website reflected RHC’s brand; a brand that is focused on two quite different elements: the hospital and the pensioners.


We build testable prototypes, responsive front-end code and content management systems based on Drupal and WordPress. We use the best of current practices and create tools, such as pattern libraries, to support the implementation of design standards.

One of the biggest challenges we faced when developing the AWID site, was migrating existing, multi-lingual content with as little manual intervention as possible.


We implement custom digital analytics dashboards to provide insights into user behaviour and support decision making.

When developing a new website you often envisage delays and problems occurring, but none of these things happened with Headscape. The team were efficient, professional and, most importantly, very engaged in getting across our brand online and ensuring the site was produced to an extremely high standard.

Stuart Hill, Digital Manager, Mental Health Foundation

How can we help?

Get in touch. We would love to discuss the challenges you face and make some suggestions about how we might help.

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