Law firms face a unique blend of brand, regulatory, and commercial pressures. Whether you are leading marketing in a large, multi-office firm or driving growth for a regional practice, your website is a critical part of how clients find you, understand your expertise, and decide to engage.
Headscape has a lengthy track record of creating law firm websites and digital strategies that deliver measurable value. By improving user experience, supporting strategic mergers and acquisitions, practice-area marketing, and thought leadership, we’ve helped guide organisations through many stages of digital change.
Find out what we can do for you
Helping larger law firms build strategic, scalable digital platforms
Marketing leaders in major firms need more than a new website design. They need a digital platform that can evolve with the business, reinforce brand reputation, and serve a wide range of audiences across multiple practice areas.
Our work with complex organisations means we understand the pressures of large teams and shifting priorities within a legal services organisation. We can work across the following areas for larger law firms to build a solid and scalable digital foundation for your firm.
The value gained from working with Headscape is immeasurable. From beginning to end, their team is a true strategic partner providing the overall guidance and direction to help our firm accurately convey our experience, value, and culture into a website—ensuring that the website is a unique reflection of our firm, rather than one size fits all site.
Diana Courson, Chief Marketing Officer, Zuckerman Spaeder LLP
Aligning digital strategy with business goals
We begin by understanding how your law firm wins work. We find out what differentiates your partners, teams and practice areas, and how your wider marketing and business development activity drives revenue. This allows us to shape a digital strategy that strengthens client acquisition, supports cross-selling, and offers a consistent brand experience across international teams.
Designing intuitive, responsive user experiences
Prospective clients expect clarity, speed, and confidence from a law firm website. We create user journeys that highlight your services, demonstrate expertise, and reduce friction from first click to contact. Our approach ensures your website performs seamlessly across devices and addresses any accessibility requirements of your visitors.
Supporting large, evolving service portfolios
Larger firms often manage complex hierarchies of practice areas, specialisms, and sector groups. We design navigation structures and user journeys that make it easy for potential clients to explore your expertise. We make sure your website’s ready to grow with your team too, making it easier (with reusable blocks of content and components) for editors to manage content updates, add new practice areas, and reflect new partners.
Enabling thought leadership and content marketing
From insights to events, marketing teams need robust tools for publishing and promoting content. We design flexible WordPress and Drupal websites that help teams showcase expertise, improve SEO performance, and amplify campaigns across digital channels like social media and paid advertising.
Helping integrate acquisitions and mergers
When firms expand through acquisition, digital platforms must be flexible enough to adapt quickly. We build systems that make it easier to evolve with new acquisitions, for example by adding new people profiles and service descriptions. Next time your firm grows, your website will grow quickly with it.
Examples of work
Wilson Sonsini
Law firm Wilson Sonsini’s main site was failing to serve the firm’s many prospective employees.
Katten
Headscape helped Katten apply its new visual identity to the web.
Blank Rome
We’ve been working with AM Law 100 firm Blank Rome for over 10 years.
Driving measurable growth for mid-sized law firms
For regional or national firms where marketing teams are leaner, the website must serve as a high-performing engine for lead generation and brand visibility. We work closely with marketeers within mid-sized firms to deliver practical, efficient solutions that support growth.
Conversion-focused website design
Our UX specialists design websites that guide visitors to the right practice area, support clear calls to action, and help convert interest into enquiries. This includes optimising contact routes, improving messaging, and creating service pages that speak directly to client needs.
Integrated support for ongoing marketing
Your website is most effective when it reinforces wider activity such as digital ads, social campaigns, and email marketing. We design landing pages, integrate with existing CRM/email databases, and create analytics setups that help smaller teams measure and maximise return on investment.
Flexible content management
Marketing teams need tools that make updates simple. We build in intuitive editing features that are tailored to organisational workflows so you can publish insights, update profiles, and launch campaigns without relying on technical support. Building a page or adding a new article should be as easy as picking the right blocks, adding your content and hitting “publish” when the time is right.
Preparing for AI-driven search
As AI and conversational search become more prevalent, the way clients find and consume legal information is changing. As AI search is now on the rise, it makes sense to optimise platforms to be found using the likes of ChatGPT. We’ve adapted to focus our attention on the following areas to improve AI visibility:
- Content structuring for AI: Creating blocks and patterns that promote content being clear, authoritative, and structured (using semantic markup) so it can be easily ingested and summarised by AI models and large language models
- Authority and expertise (EEAT): Developing strategies and a website that actively promote your firm’s Experience, Expertise, Authoritativeness, and Trustworthiness, which are key ranking factors in the age of generative AI
- Natural language optimisation: Moving beyond simple keywords to optimise for complex, conversational, and question-based queries typical of voice and AI search interfaces
By integrating robust SEO with forward-looking AIO, we ensure your firm’s expertise is found, trusted, and understood, regardless of how a prospective client begins their search.
Search engine and AI optimisation (SEO/AIO)
In a competitive market, mid-sized firms need to ensure their expertise is highly visible to potential clients. Search visibility is an important part of any law firm’s website and we build in the tools and structure necessary to ensure you start with a solid foundation.
We can develop practical SEO strategies focused on the specific practice areas and geographic markets your firm serves. Our approach includes:
- Keyword and intent research: Identifying high-value legal search terms and understanding the intent behind client queries
- Technical SEO: Ensuring your website’s foundation is structurally sound, fast, and easily crawlable by search engines
- On-page optimisation: Refining service page content, titles, meta-descriptions, and internal linking to directly match client needs and search intent
- Local search presence: Optimising for regional searches, ensuring your firm appears prominently in local map packs and community-focused queries (critical for regional practices)
Examples of work
University of Michigan Law School
The University of Michigan Law School is one of the world’s finest institutions of legal education.
Zuckerman Spaeder
We have recently helped the Zuckerman team move their site to WordPress as part of an overall brand refresh.
Competition Appeal Tribunal
The Competition Appeal Tribunal (CAT) is a specialist part of the UK legal system which deals with cases involving competition or economic regulatory issues.
Expertise in law firm website development and responsive design
Headscape has extensive experience working with professional-services organisations that value rigour, clarity, and long-term partnership (for example, we’ve worked with Am Law 100 firm Blank Rome for over 10 years). Our team blends branding (via our partnerships with branding specialists), strategy, UX, design, technical development, and content expertise to deliver websites that are:
- Built on a clear, research-driven understanding of user needs, competitors, and client expectations
- Designed to reflect your brand, your values, and the quality of service your teams deliver
- Fully responsive, accessible, and optimised for performance
- Structured to support ongoing SEO, social media and content marketing
- Developed using modern, scalable technologies that reduce technical cost and complexity
- Easy for marketing and business development teams to manage day to day
Whether you are planning a full redesign, navigating an upcoming merger, or simply want to improve the UX of your existing website, we provide clarity, guidance, and hands-on delivery.
Why law firms choose Headscape
A partnership mindset
We collaborate closely with marketing, business development, and leadership teams. Our goal is to be a trusted digital partner that understands how your firm operates and what you need to achieve.
Deep experience in complex organisations
We are used to working successfully with multiple stakeholders, managing competing requirements, and delivering platforms that balance brand, user experience, and business priorities.
Flexible, transparent delivery
From discovery to design, development, and launch, we work in structured phases that keep you informed and in control.
A focus on long-term value
We build websites and digital strategies designed to evolve with your firm, ensuring they remain effective as technology, markets, and client expectations change.
When I first hired Headscape I knew they were smart, and it was clear they were leaders in web design. What I didn’t know – what one cannot know until they’ve spent a few years in the trenches with a vendor – is how wonderful they would be to work with, day in and day out. They are trustworthy, levelheaded, and always available. They serve as strategic advisors in all of our online endeavors, and deliver on time and within budget. A true pleasure to work with.
Cynthia A. McCollough, Director of Marketing & Business Development
Ready to improve your law firm’s digital presence?
Whether you’re planning a full redesign of your law firm’s website, need help with your existing website, digital strategy, or want a partner to support ongoing development, we’d love to hear from you.
Talk to our team about your project today
We’ll help you create a website that’s effective, sustainable, and built to evolve with your organisation.
Existing website review
Not all websites need a complete overhaul. Through research, consultancy and workshops with key users, we can uncover areas that just need some improvement, further design and development or just some small amendments.
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