Wilson Sonsini is a tech-focused law firm with a history that closely traces the birth and evolution of Silicon Valley. Wilson Sonsini represented Apple in its first IPO. It now represents tech giants such as Google and Twitter/X. The company is made up of over 1,000 attorneys across the US and worldwide.
Wilson Sonsini’s main site was failing to serve the firm’s many prospective employees from students through to senior associates. We were brought in to develop a new careers website that focused on the needs of its users.
We carried out an in-depth discovery phase that included surveys, interviews, and testing with law students and attorneys that had recently joined the firm. The research raised some interesting points that we were able to translate into the design of the site.
For example, for the most part the site’s audiences are under the age of 30. This meant that we could be a little bold with the design (for a law firm) with video and other visual content being a feature.
Another example was prospective employees want to be able to make contact with attorneys that previously attended their law school. So, we included an Alumni Finder.
It also quickly became clear that prospective employees know what area of specialism they want to work in and/or they know where they want to work. We included a Find Your Path ‘wizard’ on the site that guides users to relevant information.
The site is built on WordPress and is customised with components and tools that enable the Wilson Sonsini team to create content that drives engagement and motivates employment applications.