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Measuring user experience design
How successful is my website, app, feature, or design change? It’s a simple question to ask, but more challenging to answer.
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Measuring thought leadership content
It’s generally accepted wisdom that thought leadership content marketing works. Especially for professional services businesses such as law and consulting firms. But is there any good evidence? And, crucially, how can you measure it?
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Can’t get any user input?
We all – rightly – point at user research as the foundation of any good web project. Thorough user research equals focused and usable products, right? But what should we do if we can’t get to those users?
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Lovely data
We’ve been working with lots of data recently in several projects and it’s been a lot of fun. Trying to figure out how best to present the data has made us think about user interfaces and user engagement in ways that we hadn’t really had to do much before.
