We will typically start projects with a research phase. Often this will involve talking to stakeholders in one-to-one meetings and/or workshop situations. We seek to gain as much insight as we can into the real objectives an organisation has for its site and understand what different target audiences will want.
- Stakeholder interviews – where we talk to stakeholders across an organisation so ensuring that the aspirations, objectives and requirements of the entire business are factored into project.
- Stakeholder workshops – where we begin the creative process through collaborative wireframing and information architecture exercises.
Understanding your users
- Site usage analysis – where we can gain insights into historical user behaviours particularly in relation to calls to action.
- User surveys – where we can access large numbers of users to test theories and recommendations.
Ultimately, we are attempting to paint a picture of what a successful website will achieve. This is often realised through the careful creation of calls to action that can be specifically measured against success criteria and KPIs