The RHC is better known as the home of the Chelsea Pensioners, a group of veterans who have served their country around the world.
The RHC site is a great example of a well-loved institution telling its story in new ways.
We worked closely with RHC to prioritise organisational goals and audience requirements and to develop a striking design that reflected the personality of the building and its famous residents.
A key element of the new design was to ensure that the website reflected RHC’s brand; a brand that is focused on two quite different elements: the hospital and the pensioners.
We integrated the site with third party payment and shop systems and provided simple-to-use CMS facilities using Drupal.
Headscape took the time to get to know the character of the Royal Hospital and the Chelsea Pensioners and did an excellent job of translating that into the design of our new website. The process was well managed and we are very pleased with the outcome. We will continue to evolve the new site with Headscape.
Laura Card, Marketing Communications Manager, Royal Hospital Chelsea
