HEPI has firmly established itself as the UK’s leading independent think tank for higher education.
As its influence in the sector has grown, HEPI needed to redevelop its website to enable users to find content based on policy areas.
Engaging content with a low editorial burden
Our solution provides HEPI’s content team with taxonomy-based automation coupled with manual overrides. This eases the editorial management burden, while allowing key content to be promoted where needed.
Editors also have a suite of new content layout tools. These hit a carefully calibrated ‘sweet spot’ allowing creative freedom within the constraints of brand guidelines.
Events
Events now play a bigger part in what HEPI does, and so the new website incorporates a content structure for events tailored to HEPI’s needs.
Email and social media automation
One of the keys to HEPI’s success is its email subscriber list, email automation and social media automation. Articles are scheduled for publication on the website, with publication triggering a set of posts to relevant channels.
Team
Tech Lead
Project Manager
Consultant / Founder
Designer