Prospective student journeys
Central to many organisations in the higher education sector is the need to recruit new students.
Distinctiveness in a busy space
A key challenge is to present distinctiveness in a busy space populated by institutions with a fundamentally similar offer.
Powering conversions
Student recruitment teams need the tools to quickly build the assets they need for converting campaigns. Prospective students need to be able to find all the information they want – about courses, fees, accommodation, facilities, and student life – with the minimum of friction.
We’ll work with you to research and design digital products that capture your distinctiveness, while powering conversions of prospective students into applications.
The judges were impressed by the clear focus on performance, UX and audience to drive to primary channels and tasks. The new website clearly aligns to the overall positioning of Staffordshire University and the submitted supporting documents illustrated the amount of work that went into it. Congratulations to everyone that was involved at Staffordshire University.
Heist Awards judges, 2021 for Gold award winner in the best website category

Not just about students
Of course, the higher education sector is about far more than just students. Whether it’s alumni engagement, promoting news, delivering access to research, or building leadership in policy and opinion we’ll help to design evidence-based digital solutions.
Our technical specialists will architect and implement joined up, manageable, secure solutions that drive transformational results.
I have been impressed by Headscape’s professional approach, commitment and continued interest in us as a client. The team seem to have a particular skill in being very technically competent and knowledgeable yet able to translate their advice into proposed solutions which are easy to digest and implement. Throughout the project they retained a high level of communication with our team members which was helpful, courteous and respected the diverse levels of technological skills across the team. I would thoroughly recommend Headscape as an organisation that truly ‘got us’ and managed to radically transform our web presence on time and on budget.
Jade Bressington, Director of Operations, Universitas 21
