Category

Making personas more memorable

How can we best present our findings? There is a danger that a lot of work goes into the research, a dense report is created, and that report ends up in a drawer soon forgotten. Read More

Grown up WordPress, part 3: synchronised content

One of the ways in which a website can add value to your organisation is by not standing alone. Read More

Grown up WordPress, part 2: brand consistency meets creative freedom

Picture this: Your marketing team creates stunning, on-brand content. Then another department publishes something that looks like it belongs to a completely different organisation. Sound familiar? Read More

Measuring user experience design

How successful is my website, app, feature, or design change? It’s a simple question to ask, but more challenging to answer. Read More

Interview with Michael Laffan of the British Lung Foundation

Michael has been digital and marketing manager at the UK’s lung health charity, the British Lung Foundation, for four years. With 12 years’ experience in previous digital roles, Michael was recruited to transform BLF’s use of digital. Read More

Building commitment to digital transformation

The University of Edinburgh shows what it takes to build momentum and commitment for lasting transformation. Read More