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One of the ways in which a website can add value to your organisation is by not standing alone.
Connecting your website to other systems and digital services opens up new possibilities to get up to date content to your users, provide valuable services, and make internal efficiencies.
Is this too much for WordPress to cope with? Definitely not. WordPress makes an ideal platform to build websites that integrate with other systems, delivering synchronised content.
Here are some examples.
Synchronise website people profiles with HR system data
Professional services organisations such as law firms and consultancies often want to put specialist staff front and centre on their websites.
Does that mean tedious double-entry of content? Absolutely not. So long as your HR system has an accessible API, WordPress custom posts for people can be periodically synchronised with data from the HR system.
Add a new person to the HR system, and relevant details can be automatically published to the website. Update information in the HR system, and updates can be automatically updated. Someone leaves, and they can be automatically removed from the website.
Key to all of this is a secure, robust synchronisation and error reporting processes.
Membership personalisation and self-service
One of WordPress’s greatest advantages is its rich ecosystem of high-quality, commercially supported plugins – giving you powerful tools without the need for complex custom development.
For membership organisations, this means you can build a flexible, feature-rich platform quickly and cost-effectively. With WooCommerce Memberships, you can manage members with ease while offering personalised experiences – from exclusive content and tailored pricing to members-only products and services.
Add personalised dashboards to give each member a clear view of their benefits, subscriptions, and available resources – all in one place.
Connect your site to an email automation platform such as Mailchimp, and your campaigns will always run on accurate, up-to-date membership data.
By combining WooCommerce Memberships with WooCommerce Subscriptions, you can automate renewals, streamline management, and give members full control over their accounts.
Seamless integration with your booking systems
If your organisation relies on a specialist booking system, you’ll want your website to connect smoothly — sending sales data to your booking platform and displaying up-to-date availability in real time.
With WordPress and WooCommerce, that’s entirely achievable. WooCommerce provides a powerful, flexible framework with all the developer hooks needed to send and receive data through any available API, ensuring information flows reliably between systems.
The result? A seamless user experience and a streamlined workflow behind the scenes. With WooCommerce as your ecommerce foundation, the possibilities for integration and customisation are virtually endless.
Single sign-on
You don’t want the overheads, and potential inconsistencies and security concerns, from managing separate website and internal logins.
WordPress logins don’t have to be standalone. It’s straightforward to synchronise them with a single sign-on (SSO) authentication service, and to map different user roles to website roles as needed.