Category

What happens when your law firm’s clients stop Googling and start asking AI?

Recently, we've been looking closely at how behaviour is changing in search. One shift stands out as significant: people are increasingly turning to AI tools. Read More

Writing law firm content for AI: what the research suggests

Early academic research into GEO (Generative Engine Optimisation; the practice of optimising content for visibility in AI-generated responses) offers some useful pointers for law firms. Read More

Use words, not icons

I’ve been blurting out the title of this post for years, quickly followed by a statement about how I should write about it. Well, here it finally is. Read More

Grown up WordPress, part 3: synchronised content

One of the ways in which a website can add value to your organisation is by not standing alone. Read More

Grown up WordPress, part 2: brand consistency meets creative freedom

Picture this: Your marketing team creates stunning, on-brand content. Then another department publishes something that looks like it belongs to a completely different organisation. Sound familiar? Read More

WordPress’ Cockney secret

Unexpected autocorrection behaviour on a multi-language WordPress website. Read More

Don’t use text in images

It's often the simplest option, but don't use pictures of words on your website. Read More