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What happens when your law firm’s clients stop Googling and start asking AI?
Recently, we've been looking closely at how behaviour is changing in search. One shift stands out as significant: people are increasingly turning to AI tools. Read More
Writing law firm content for AI: what the research suggests
Early academic research into GEO (Generative Engine Optimisation; the practice of optimising content for visibility in AI-generated responses) offers some useful pointers for law firms. Read More
Is your law school visible to prospective students in AI answers?
In our work with law school clients we’ve recently been looking into how website users are using AI to find content. Read More
Voronoi pattern masking with AI tooling
I’ve had a mild obsession with Voronoi patterns for a while. There is something about the way they naturally partition space with both an organic and mathematical feel that makes them a great design element rather than just a visual curiosity. Read More
Why human experience still matters
I have been designing for the web since 1994. In that time I have watched the industry transform beyond recognition, and nothing has shifted the ground quite like AI. Read More