What happens when your law firm’s clients stop Googling and start asking AI?
Recently, we've been looking closely at how behaviour is changing in search. One shift stands out as significant: people are increasingly turning to AI tools. Read More
Writing law firm content for AI: what the research suggests
Early academic research into GEO (Generative Engine Optimisation; the practice of optimising content for visibility in AI-generated responses) offers some useful pointers for law firms. Read More
Why membership should serve the user, not the database
Membership organisations (like professional bodies and learned societies) need accurate member records. Read More
Is your law school visible to prospective students in AI answers?
In our work with law school clients we’ve recently been looking into how website users are using AI to find content. Read More