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Why human experience still matters

I have been designing for the web since 1994. In that time I have watched the industry transform beyond recognition, and nothing has shifted the ground quite like AI. Read More

Voronoi pattern masking with AI tooling

I’ve had a mild obsession with Voronoi patterns for a while. There is something about the way they naturally partition space with both an organic and mathematical feel that makes them a great design element rather than just a visual curiosity. Read More

Use words, not icons

I’ve been blurting out the title of this post for years, quickly followed by a statement about how I should write about it. Well, here it finally is. Read More

Personas: a different viewpoint altogether

I said in my previous personas-related post that just being able to see the face associated with a persona should be enough to act as a prompt; a reminder that they exist and they have certain characteristics. But what if your persona isn’t represented by a person? Read More

Grown up WordPress, part 2: brand consistency meets creative freedom

Picture this: Your marketing team creates stunning, on-brand content. Then another department publishes something that looks like it belongs to a completely different organisation. Sound familiar? Read More

Interpreting character for digital

Organisations often spend a lot of time and money on their brand identity so it’s important that website designers effectively interpret that brand for digital. But, very often they don’t. Read More

Does Agile methodology lead to poor interface design?

There has been a lot of finger pointing at frameworks such as Bootstrap for an apparent depreciation in design standards lately. But, I think that Agile methodologies have something to answer for as well. Read More

Humans like alphabetically ordered lists

Well, humans that use a latin-based alphabet do. But this can present challenges for the presentation of certain types of content. Read More

Be careful with animation

Due to our work in the legal sector, we tend to keep an eye out for new site launches when they happen. One recent example caught our attention possibly for the wrong reasons. Read More

Can’t get any user input?

We all - rightly - point at user research as the foundation of any good web project. Thorough user research equals focused and usable products, right? But what should we do if we can't get to those users? Read More

Design for user empowerment: helping people with health conditions

You know you have a health condition, but do you need to see a doctor? You are being treated for a medical condition, but should you be getting additional investigations or treatment? Read More

Are carousels that bad really?

I want to challenge current web industry thinking concerning carousels/sliders/galleries (which is - in a nutshell - they’re bad) with what, seemingly, most of the world thinks of them. Read More