Category

Personas: a different viewpoint altogether

I said in my previous personas-related post that just being able to see the face associated with a persona should be enough to act as a prompt; a reminder that they exist and they have certain characteristics. But what if your persona isn’t represented by a person? Read More

Making personas more memorable

How can we best present our findings? There is a danger that a lot of work goes into the research, a dense report is created, and that report ends up in a drawer soon forgotten. Read More

Does Agile methodology lead to poor interface design?

There has been a lot of finger pointing at frameworks such as Bootstrap for an apparent depreciation in design standards lately. But, I think that Agile methodologies have something to answer for as well. Read More

Building commitment to digital transformation

The University of Edinburgh shows what it takes to build momentum and commitment for lasting transformation. Read More

Are carousels that bad really?

I want to challenge current web industry thinking concerning carousels/sliders/galleries (which is - in a nutshell - they’re bad) with what, seemingly, most of the world thinks of them. Read More

Six factors for digital prototyping success

In a previous article I looked at making the case for prototyping in digital projects. Read More

Eight good reasons for digital prototyping

Prototyping is a great approach for getting started with any new digital development and for making rapid progress. We all know it makes sense. But if you need to make the case for prototyping, have you thought of all the possible reasons? Read More

Are companies sharing your personal email address?

As a follow up to a recent post from Marcus about good and bad user experiences, I thought I’d share a handy tip I use (and you can) to keep track of where your email address ends up after you've given it to a company. Read More

Super shiny perfect customer service or you’re dead!

I know I’m guilty of coming up with the odd blog title that could be described as link bait, and it would appear that this one is no exception, but no… I genuinely mean it from a business sense. Read More