British Lung Foundation

Now subsumed into Asthma + Lung UK, the British Lung Foundation (BLF) provided a vital service to tens of thousands of people with lung conditions. Its website helped BLF to do that more effectively than ever and made it easier for supporters to help in dozens of different ways.

BLF was a charity with a big mission. It was the only UK charity dedicated to providing support for all types of lung conditions.

Screenshot from the BLF site covering COPD — BLF’s core content is about living with lung conditions such as COPD.

BLF did this in different ways: through supporting pioneering research, political campaigns for change, and by providing a comprehensive source of medically certified information on lung conditions.

The main challenge in re-designing the BLF’s website was to balance the provision of self-help information alongside the charity’s need to ask for donations and participation. The website complemented BLF’s large Facebook presence by providing in-depth content, demonstrating impact, and providing users with multiple options for supporting the charity’s work.