Visit the Broads

Broads National Park - website design

After working with the Broads Authority on their site, we teamed up with them again to update the Visit the Broads website.

The Visit the Broads site needed to focus two key areas:

  • Encouraging people to visit the Broads National Park
  • Promoting businesses within the National Park

Inspired by the work we did on the National Parks UK website, the Visit the Broads team wanted to use a variant of that design to deliver the Visit the Broads content.

Screenshot of the Visit the Broads homepage
The design employs the clean lines, striking imagery and clear calls to action of the National Parks UK site but with distinct features of the Broads National Park brand.
Screenshot of the Visit the Broads hotels listing page
The site uses maps and lists to display many different types of content including places to stay, places to eat, places to visit, boat hire, etc.