Institution of Engineering and Technology

With more than 150,000 members in 127 countries, the Institution of Engineering and Technology (IET) is the professional home for engineers and technicians.

IET’s extensive digital presence is critical to the way in which it engages with members and other audiences.

Expert review and analytics

IET wanted independent assistance in taking stock of its digital estate and engaged Headscape to carry out an expert review. Our research assessed the effectiveness of the site in relation to best practice and used analytics data to support findings with quantitative evidence.

Competitor sites review

We also carried out a detailed, heuristics-based analysis of the IET’s digital presence against several competitors. Our final deliverable contained over forty practical recommendations for improving IET’s digital presence.

A heuristics-based competitor review provides a visual overview of performance compared to competitor’s websites.