We like to get to the bottom of what our prospective clients want to achieve in their web projects. Often, even before we’ve responded to a brief we will have explored some options, thrown in some ideas, and unearthed some nuances around what’s achievable. That’s how we like to work.
Stakeholder input
We will typically start projects with a research phase. Often this will involve talking to stakeholders in one-to-one meetings and/or workshop situations. We seek to gain as much insight as we can into the real objectives an organisation has for its site and understand what different target audiences will want.
- Stakeholder interviews – where we talk to stakeholders across an organisation so ensuring that the aspirations, objectives and requirements of the entire business are factored into project.
- Stakeholder workshops – where we begin the creative process through collaborative wireframing and information architecture exercises.
Understanding your users
- Site usage analysis – where we can gain insights into historical user behaviours particularly in relation to calls to action.
- User surveys – where we can access large numbers of users to test theories and recommendations.
Ultimately, we are attempting to paint a picture of what a successful website will achieve. This is often realised through the careful creation of calls to action that can be specifically measured against success criteria and KPIs
