We like to get to the bottom of what our prospective clients want to achieve in their web projects. Often, even before we’ve responded to a brief we will have explored some options, thrown in some ideas, and unearthed some nuances around what’s achievable. That’s how we like to work.

Stakeholder input

We will typically start projects with a research phase. Often this will involve talking to stakeholders in one-to-one meetings and/or workshop situations. We seek to gain as much insight as we can into the real objectives an organisation has for its site and understand what different target audiences will want.

Stakeholder workshop in progress.
Stakeholder workshops help identify user types, their needs and the journeys they need to navigate through a website.

Understanding your users

Ultimately, we are attempting to paint a picture of what a successful website will achieve. This is often realised through the careful creation of calls to action that can be specifically measured against success criteria and KPIs

Co-creating Information Architecture at a Stakeholder workshop.
Assimilating the output of a long workshop day.