RAF Benevolent Fund

Royal Air Force Benevolent Fund - website design

Working with RAFBF was, and still is, particularly pleasing. We’re really pleased with the design and technical work we’ve done but, added to this, all the projects we’ve done together have run smoothly and have been delivered on time and on budget. Many thanks need to go to a savvy client who helped to make this happen.

Long term relationship

The RAF Benevolent Fund worked closely with Headscape to relaunch its website. We wanted to align our digital channels more closely with our strategic objectives and Headscape delivered. Since the site’s launch we’ve seen a doubling in traffic to the site and an 83% increase in revenue from the site, which is great news for the charity.

Michael Laffan,  Online Communications Manager, RAF Benevolent Fund

We started working with RAFBF in 2011. The initial site redesign focused on delivering more visitors to the site and raising more money for the charity. It was successful in both regards.

The donation process integrates seamlessly between the main site and the payment provider Secure Trading. We have also successfully translated the design onto the shopping site that runs on Shopify.

The site won ‘Best Website’ at the prestigious CIPR Awards.

Updated design and move to Drupal

When RAFBF updated its visual brand in 2014 the decision was also taken to move the site over to the Drupal platform. We carried out new stakeholder and user research in an effort to make the site even more effective.

We presented Headscape with a complex website redevelopment project and what the team delivered, in both technical and design, was outstanding. We are really pleased with our new website and the expertise and guidance that Headscape provided to help us achieve our business goals.

Ruth Patterson, Digital Communications Manager, RAF Benevolent Fund
Screenshot of the RAFBF websaite
We developed a specific ‘campaign’ template as part of the project. The template can be branded slightly differently to the main site through the use of different colour schemes and the campaign logo.