Early in 2012 Blue Cross completed a rebranding exercise. The project was one of the first examples of a redesign we’ve carried out that only makes changes to the underlying CSS.
Headscape designed and built Blue Cross’ website in 2009. At the time, their previous site was packed with information but finding relevant content was difficult for users to do and calls to action were all too often buried deep within content. Headscape developed a new architecture and design for the site that helped Blue Cross to achieve its business objectives by enabling users with different interests to get to the right place in the site quickly and easily.
Early in 2012 Blue Cross completed a rebranding exercise. The new logo, colour palette and image guidelines had to be translated into the website. The project was one of the first (and certainly the most complex) examples of a redesign we’ve carried out that only makes changes to the underlying CSS. It is a real example of the techniques displayed on sites such as CSS Zen Garden that we once cited as reasons to adopt web standards. It proves that a look and feel change to a site as big as Blue Cross’ can be carried out without rebuilding from scratch.